Attention Investors:
Greater Louisville Inc. celebrates 10 years of Live in Lou talent initiative
Louisville, Ky. (February 4, 2026) – Last night, Greater Louisville Inc.’s talent attraction initiative, Live in Lou, celebrated a decade of driving workforce retention and population growth. The event also honored the newly proclaimed ‘Live in Lou Day’, officially recognized on January 27th, highlighting the campaign’s lasting impact on Louisville as a place where people can thrive.
“Live in Lou has become one of our region’s most successful talent initiatives, creating a one-stop-shop for meeting employer’s talent needs and executing innovative strategies to grow the working age population,” said Lance Mann, interim president and CEO of GLI. “This work strengthens Greater Louisville’s ability to attract, retain, and grow jobs by ensuring we have a strong pipeline of talent today and into the future.”
GLI created Live in Lou in 2016 as a storytelling tool for the region’s quality of life assets. Since then, the initiative has grown to reach over 80,000 organic followers across social media. The Live in Lou team connects Greater Louisville with talent across the country through targeted digital marketing while supporting employers with free resources to enhance their hiring success.
“While many people know Live in Lou through our social media presence, the impact of this initiative reaches far beyond our digital platforms,” said Haylee McEvoy, GLI’s Director of Digital Engagement and Strategy. “Live in Lou is reshaping how our community connects with current and prospective residents while showcasing Greater Louisville as a vibrant and welcoming place to live, work, and play.”
Live in Lou recently relaunched its website with an improved local-only job board for employers and job seekers, a community events calendar, and a suite of resources to help newcomers explore Greater Louisville. In addition to these features, Live in Lou includes spin-off programs like City Champs, The Next Gen Lou Intern Summit, partnerships with higher education institutions, private label talent attraction campaigns for employers, and boomerang campaigns to expand the initiative’s reach and impact.
Learn more at LiveinLou.com